What’s the lowdown on EMFace?
Updated: 3rd February 2026
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EM…Face? Yes, it’s a brand new, first-of-its-kind tweakment, from the company that brought us EMSculpt, and this time the high-tech applicators are running their electromagnetic currents through your face muscles.
You’ve probably heard of EMSculpt, one of the most popular and clinically-proven body-contouring devices – well, EMFace is its facial counterpart. EMSculpt is designed to tone muscles and sculpt the body in areas like the abs, buttocks and upper arms using HIFEM (high-intensity focused electromagnetic) technology. It works by causing the muscles to contract, improving their strength and tone and helping to remodel the structure of the tissues to reduce fat and improve contour in the area.
EMFace works similarly but with HIFES (high-intensity facial electrical stimulation) instead of HIFEM. It triggers contractions in the muscle tissue that lead to protein synthesis and tissue renewal, strengthening the muscles and improving their structure for more defined facial contours. While this is happening the skin’s tissues are also being heated to stimulate an increase in fibroblast activity, creating new collagen and elastin fibres to further lift the skin and reduce wrinkles.
The treatment takes 20 minutes and involves applicators being placed onto the face. According to the brand, only a warm sensation and vibration is felt, but we haven’t tried it yet so can’t attest to the true comfort level. It’s designed to reduce forehead lines, lift the brows, improve the nasolabial folds, reduce the jowls, and contour the jawline.
Dr Galyna Selezneva is one of a handful of top practitioners in the UK to be the first to offer EMFace to their patients. She told TTG: ‘There’s nothing else like it on the market that works on the muscles. I’m already getting impressive results with lifting, toning, and reducing wrinkles. It’s really advanced facial contouring because you’re able to alter the settings to isolate muscles you don’t want to touch during the treatment.’
Fellow TTG-registered practitioner Mr Ali Ghanem says that it’s “like going to the gym for ageing”, and as a cosmetic surgeon, he particularly likes that unlike other heat-based devices, EMFace has a much lower risk of causing scarring under the skin. So, if you think you may consider a surgical facelift in the future, this treatment wouldn’t interfere with the procedure’s chances of success.
So if you want to lift and tighten your face non-surgically and you want something different from existing energy-based treatments like radiofrequency, ultrasound or laser, this could be an option for you. This tweakment is the first of its kind, so expect to see other versions of the technology popping up from different brands soon.
This tweakment is genuinely new and exciting – it's the first of its kind, so expect to see other versions of the technology popping up from different brands soon. If it appeals, it may be worth waiting to see how results emerge before booking in.
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